How to Create an SEO Strategy

An SEO strategy aims to improve a website’s visibility in search engines such as Google and Bing. 

A strong SEO strategy will:

  • Boost the positions for any existing keywords that your website is already showing up for in search engine results pages (SERPs).

  • Increase the visibility and impact of SEO within your company. To get the most out of your team and to boost SEO, take into account resource and budget constraints.

  • Prescribe some combination of SEO initiatives, potentially including:

    • Using content marketing to increase the reach of your organic search rankings.

    • Fixing any technical website issues that could be negatively impacting page load times (ex. PageSpeed), search engine crawl ability, or user experience.

    • Boosting your website's backlinks from authoritative websites using efficient social media and online PR techniques.

Steps towards a Better SEO Strategy

  • Crawl your site to identify on-page and technical SEO issues

  • Assess your competitors’ SEO strategies

  • Create SEO goals and align your teams

  • Build an SEO report or dashboard

  • Iterate through technical SEO fixes

  • Optimize existing content for search engines

  • Identify new content opportunities through topic research

  • Amplify your content on social media, and investigate backlink opportunities

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